Nokia has unveiled its first phablets - extra-large phones -
as well as its first tablet computer.
The Windows Phone handsets introduce the ability to change
which objects in a photo are in focus after it is taken.
The Windows RT tablet has a 4G data chip, unlike Microsoft's
recently unveiled Surface 2.
Nokia World in Abu Dhabi is likely to be remembered as the
Finnish firm's last major event before it completes the sale of its hardware
unit.
Microsoft agreed to buy the business for 5.4bn euros
($7.4bn; £4.6bn) in a deal which the companies have said should be finalised by
early 2014.
Lumia 1520
The Lumia 1520 runs the latest version of the Windows Phone
system
Nokia's former chief executive Stephen Elop, who resigned to
become head of the company's devices and services division until his transfer
to Microsoft, admitted that choosing Windows Phone rather than Android as an
operating system had presented the company with "a very difficult
challenge."
"It's been hard. It's a very difficult challenge; it's
a very competitive environment, but we're pleased with the fact that we're
building momentum," he said.
'Jarred'
One analyst said the sale should aid the US firm's efforts
to promote its mobile platforms against the market leaders, Google Android and
Apple iOS.
Continue reading the main story
“
Start Quote
It's been hard. It's a very difficult challenge; it's a very
competitive environment, but we're pleased with the fact that we're building
momentum.”
Stephen Elop
Microsoft
"For the last two years Microsoft and Nokia's marketing
efforts have jarred against each other at times - having one big effort should
be better than two smaller ones," said Martin Garner, from the consultancy
CCS Insight.
"Microsoft can also spend a lot more marketing the
devices than Nokia could. That does seem to be a key criteria - both Samsung
and Apple's spends are very high indeed."
Microsoft's share of the handset and tablet markets is
growing but from a relatively low level, according to market research firm
Gartner.
Windows Phone took a 3.3% share of smartphone sales in the
April-to-June quarter, said the firm, with Nokia proving the most popular
brand.
It also forecast that about 1.7% of all tablets shipped over
2013 as a whole would be powered by either Windows RT or the full Windows 8
operating system.
Big phones
Nokia showed off two phablets at the UAE launch.
Lumia 2520
Nokia decided to make a Windows RT tablet despite other
firms deciding to ditch the platform
Both the Lumia 1520 and Lumia 1320 feature 6in (15.2cm)
displays, allowing extra rows of apps to be displayed on their home screens
than possible on smaller models.
The firm said that the extra space would also make it easier
to use the phones' touchscreen keyboards, suggesting this would appeal to
business users who used productivity software.
A new Beamer app will allow the phones to stream the
contents of their screens onto to a web browser on a separate display. It works
by sending data via Nokia's computer servers.
Another new app - Refocus - lets owners determine which
parts of a photograph are in focus and which are blurred after it is taken. The
phones achieve this by taking a series of images in quick succession at
different focus lengths rather than replicating the light field effect captured
by a Lytro camera.
Nokia Refocus photos
The new phablets are Nokia's first handsets to offer its new
Refocus app
Blackberry is among the other companies to have recently
launched a phablet, but one expert said doubts about the Canadian firm's future
meant that its existing users might be tempted to switch.
"There's definitely a chance for Nokia to gain ground,
of course everyone else is interested in that space too," said Mr Garner.
"It's not a slam dunk, but Microsoft is as well placed
as others - better in some respects."
First tablet
The Lumia 2520 becomes the only Windows RT tablet made by a
manufacturer other than Microsoft.
Dell, Asus, Lenovo, Acer and Samsung had all initially
backed the platform only to later change tack.
The operating system runs on an ARM-based chip allowing it
to offer superior battery life to the full Windows 8 system running on tablets
powered by x86 processors, but it does not support as many programs.
Surface 2
Microsoft's newly released Surface 2 tablet will compete
against Nokia's rival Windows RT computer
Nokia's tablet is slightly more compact than Microsoft's
version and also distinguishes itself by supporting an optional 4G Sim card.
However, bearing in mind Microsoft has already taken a $900m
writedown after weak sales of its original Surface RT tablet, one analyst
questioned whether the firm would want to produce two competing models.
"I don't think that having two devices in that space
makes a lot of sense," said Carolina Milanesi, consumer devices analyst at
Gartner.
"I believe Microsoft may keep the Nokia model on as a
cheaper consumer-targeted device focused on media consumption and gaming in
order to capture more market share, and also keep on the more expensive
Intel-based Surface Pro - but it will phase out the Surface 2 RT model."
More Ashas
Nokia also added three models to its Asha range of low-end
handsets targeted at emerging markets and shoppers on a budget. They run
Nokia's proprietary Series 40 OS rather than Windows Phone.
Stephen Elop
Nokia's former chief executive, Stephen Elop, has rejoined
Microsoft where he will lead its handsets division
The most expensive of the devices, the Asha 530, now
supports 3G data in addition to 2G, allowing faster internet access.
"It's important for Nokia and Microsoft to connect the
next billion people," said Mr Elop, suggesting that Microsoft would find
Asha's popularity a convenient way to promote other services such as its
Skydrive cloud storage product.
But one market watcher questioned Asha's future.
"There's still quite a lot of demand for Asha in
developing markets where the phones offer brand-value against other low-cost
mass-market handsets," said Chris Green from the Davies Murphy Group
consultancy.
"So, there's no sense to killing the business while it
remains highly profitable.
"But will it be a core focus? Absolutely not. It will
be a distraction and Microsoft will be keen to migrate users to the Windows
Phone platform."
0 comments:
Speak up your mind
Tell us what you're thinking... !