Apple has reported a
fourth quarter profit of $7.5bn (£4.6bn), beating analysts' expectations.
On an annual basis,
Apple ended its fiscal year with its first earnings decline in 11 years as net
profit slipped to $37bn.
Nonetheless, Apple
boss Tim Cook insisted that "business was stronger than ever" on an
earnings call.
But analysts were
disappointed by forward guidance given by the company, which indicated that
future profits might continue to slide.
Apple said it expected
revenue next year to be somewhere between $55 - $58bn.
It indicated that the
gross margin on its products - the difference between the amount the company
spends to make a products versus how much consumers pay - would be between
36.5% - 37.5%, less than analysts were expecting.
Peter Oppenheimer,
Apple's chief financial officer, explained that this was partly because it cost
more to manufacture the company's new iPads and Macbooks and that prices
weren't boosted accordingly.
'Game
changer'
The company also said
it had more than $146.8bn in cash on hand, adding to its considerable reserves.
It indicated that it
would be returning more of that money to shareholders in the coming weeks.
Apple's stock briefly
slid before recovering in after hours trading. It remains down by more than 13%
for the year.
"We're at the
point that people are getting anxious to see the next big game changer that
Apple has," says Evan Niu of the financial website The Motley Fool.
"Overall, this is
a transitional quarter with the new iPads and iPhones coming out. This coming
quarter will be the real test," added Mr Niu.
Chinese
market
These were the first
earnings to include sales of Apple's new iPhone models: the iPhone 5s and the
cheaper iPhone 5c, meant to appeal to the Chinese market.
Revenue in the greater
China region - which includes Tawain - rose by 24%, however the company did not
break out sales figures for the iPhone 5c.
Overall, Apple has
said that 9 million new iPhones were sold in the first weekend of availability.
Mr Cook insisted that
the iPhone 5c was not meant to be the company's "cheaper" model, and
defended the company against criticisms that it had made the phone too
expensive to appeal to consumers.
"I realise that
some people were reading rumours that the entry iPhone would be the 5c but that
was not our intent," said Mr Cook.
"Our entry iPhone
was the iPhone 4s."
Mr Cook touted the
number of new products Apple has released in the past few months, almost
completely refreshing its product line.
The releases include
the new iPhone models, an iPad mini with retina display, the new iPad air,
updates to its Macbook laptops, and a release of an update to its operating
system, iOs7.
"We're excited to
go into the holidays" with these new models said Mr Cook in a statement to discuss
the earnings.
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